Conservation campaign asks 'Explore with Care'

A North East coastal conservation project is encouraging local people to explore the area more thoughtfully this summer.

COAST Sunderland has launched a new ‘Explore with Care’ campaign, backed by Sunderland City Council, to protect the region’s beaches, cliffs and wildlife from Whitburn to Ryhope. 

The campaign promotes the locally developed Coast Code, which helps residents and visitors reduce disturbance to protected bird species.

The steps are:

1. Look out for birds

2. Give them space

3. Are they reacting to you or your dog?

4. If yes, please give more space

Founded in 2017, COAST Sunderland works year-round to improve coastal biodiversity, combat erosion and support public understanding of the area’s habitats. 

The new campaign focuses on everyday actions such as keeping dogs under control, clearing up waste and sticking to marked paths, especially during sensitive seasons when wading birds such as Curlews and Oystercatchers are feeding or resting.

Becky Lakin, coast project officer at COAST Sunderland, said: “We want people to get out and enjoy the coast this summer - it’s one of Sunderland’s greatest assets. 

“However, many residents and visitors don’t realise that things like straying from marked paths or disturbing feeding birds can seriously damage our rare plant life and put coastal wildlife under stress. 

“That’s where the ‘Explore with Care’ campaign and COAST Code come in. 

“They help reinforce small, sustainable habits that will protect our beautiful coastline for many more years to come.”

Councillor Lindsey Leonard, cabinet member for environment, transport and net aero portfolio holder at Sunderland City Council, added: “Sunderland has a fantastic, natural coastline and it is crucial that we work together to protect it for years to come. 

“The invaluable support and collaborative efforts of the COAST Sunderland team means visitors and residents can all appreciate our coastline with care – protecting the natural landscape whilst also having a great day out at the seaside – a win-win for everyone!”

Throughout the summer holidays, the COAST team are hosting a series of free events including marine mammal ID sessions, rock pooling and conservation activities at Sunderland Museum & Winter Gardens.

To find out more, see here.

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