Summit Clothing gears up for digital growth

A Middlesbrough-based luxury menswear brand is set to boost its online presence and sales through a new digital partnership.

Summit Clothing has appointed Manchester e-commerce agency PushON to lead its paid media campaigns across Google and YouTube. 

Bosses say PushON will manage all pay-per-click advertising to boost brand visibility, drive incremental revenue and support Summit’s ambitious expansion plans, which include a move into wholesale.

Founded in 2019, Summit Clothing has evolved from a bedroom project to a rapidly growing luxury streetwear label, targeting men aged 18 to 30. 

The brand has achieved 25 per cent year-on-year growth and aims to extend its reach nationally and internationally.

Ben Eddington, founder of Summit Clothing, said: “We’ve spent the last few years building a loyal customer base and refining our product – now it’s time to scale. 

“PushON’s approach to performance marketing gives us confidence we’re making the right moves to grow the brand in a sustainable way.”

Sam Rutley, managing director of PushON, added: “Summit is an exciting brand with clear momentum and a deep understanding of its audience. 

“Our aim is to amplify that by using PPC in a smarter, more targeted way, helping them move into their next phase of growth.”

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