Fragrance firm smells opportunity with six-figure boost

A fragrance distributor has secured funding to grow.

SG Brands has received a six-figure invoice finance facility from Skipton Business Finance. 

Bosses say the deal will enable the Sheffield-based company - which supplies luxury and niche perfumes to high-end retailers including Liberty and Fortnum & Mason - to scale operations, increase stock levels and broaden its retail reach.

They add SG Brands, founded in 2019 by Samuel Gearing, is also set to build on existing brand partnerships and invest in new opportunities with heritage names such as Benamôr and Bienaimé.

Samuel said: “Securing the funding is a pivotal moment.

“It gives us capacity to scale our stockholding and develop relationships with brand partners.

“We chose to work with Skipton because of their flexible funding model and because they took the time to understand our business and what makes it special.” 

Jim Furey, regional sales director for the North West and Midlands at Skipton Business Finance, added: “We’re delighted to support SG Brands at the start of this exciting growth chapter. 

“Samuel and his team have built a distinctive and highly respected business in the fine fragrance sector, and our funding will enable them to respond to increasing demand while safeguarding the operational ability of the company.”

The deal was facilitated by Mark Millhouse of Oldham-based PMD Business Finance.

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