Funding deal scents success for SG Brands

A Sheffield-based fragrance distributor has secured funding to grow.

SG Brands, founded in 2019 by Samuel Gearing, which supplies luxury and niche perfumes to high-end retailers including Liberty and Fortnum & Mason, has received a six-figure invoice finance facility from Skipton Business Finance. 

Bosses say the deal will enable the company to scale its operations, increase stock levels and broaden its reach across the retail sector.

They add that SG Brands is also set to build on existing brand partnerships and invest in new opportunities with heritage names such as Benamôr and Bienaimé.

Samuel said: “Securing the funding from Skipton Business Finance is a pivotal moment for SG Brands. 

“It gives us the capacity to scale our stockholding and develop relationships with our brand partners.

“We chose to work with Skipton not just because of their flexible funding model, but because they took the time to understand our business and what makes it special. 

“Their support means we can now pursue our growth plans with greater certainty and ambition.” 

Jim Furey, regional sales director for the North West and Midlands at Skipton Business Finance, added: “We’re delighted to support SG Brands at the start of this exciting growth chapter. 

“Samuel and his team have built a distinctive and highly respected business in the fine fragrance sector, and our funding will enable them to respond to increasing demand while safeguarding the operational ability of the company.”

The deal was facilitated by Mark Millhouse of Oldham-based PMD Business Finance.

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