GoT Studio Tour expands senior team

The Game of Thrones Studio Tour has welcomed two senior hires as it strengthens its leadership and international appeal.

Dan Kenwright joins as head of operations and Mark Woolner as head of sales and marketing. 

Together, they bring decades of experience across hospitality, tourism and strategic marketing, joining at a pivotal time for the Studio Tour’s development.

Dan has previously held senior roles at Hastings Hotel, the Shankly Hotel and hospitality venues in Liverpool, and will lead on operational delivery and guest experience. 

He said: “The Studio Tour is a truly impressive experience, and I’m excited to help shape how people feel when they walk through it – whether they’re long-time fans or visiting out of curiosity. 

“My focus is on delivering a high-quality, seamless operation that reflects the scale and care behind the original production, and makes every visitor feel part of something remarkable.”

Meanwhile, Mark brings marketing leadership from Virgin Media, Fibrus and Wildanet. 

He will focus on audience growth and brand reach.

Mark added: “This isn’t just a visitor attraction. 

“It’s a cultural landmark for Northern Ireland. 

“I’m looking forward to building campaigns that reach beyond the fanbase, invite new audiences in, and position the Studio Tour as a must-see destination, and a world class experience for our visitors. 

“There’s a powerful story here about creativity, place, and impact. 

“That’s what we want to amplify and put at the heart of everything we do.”

Their appointments support the Studio Tour’s ambition to cement its place as a world-class visitor experience and creative legacy project for Northern Ireland, delivered in close collaboration with Warner Bros. Discovery Global Experiences.

Managing director Sam Harding added: “We’re incredibly proud to welcome Dan and Mark to the Game of Thrones Studio Tour. 

“Their arrival marks an exciting step forward as we continue to evolve our experience, inspire our teams, and uphold our legendary standards.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →