Press Box PR appoints senior content lead

Fast-growing digital agency Press Box PR, which has offices in London and Manchester, has welcomed Will Rook to its expanding team as senior creative content manager.

Will brings over seven years’ experience from Betway Group, where he held various editorial roles, followed by time at Stats Perform, producing and managing global sports betting content. 

At Press Box, he will lead on ideation and execution of sports-focused campaigns that tap into real-time trends and deliver standout media coverage for clients.

Will said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. 

“I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Press Box PR, which specialises in earned-first digital PR and content across sectors including sport, gaming, finance and hospitality, now employs more than 40 people.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR continues to grow its reputation for combining editorial insight with PR expertise to deliver results-led campaigns for B2C and B2B clients.

Greg Johnson, head of content at Press Box PR, added: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. 

“His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

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