IMA appoints new creative director

Leeds-based integrated global agency IMA has appointed Orlaith Conlon as its new creative director.

Joining from McCann Manchester, Orlaith brings nearly a decade of experience creating standout campaigns and social-first ideas for brands such as McCain, Santander, Aldi Ireland, Smyths Toys and Matalan.

Her appointment follows Ben Ducker’s promotion to executive creative director and supports IMA’s refreshed mission: creating connections people buy.

Orlaith said: “IMA’s got big plans, and I’m here to turbocharge them. 

“I’m ready to lead the creative, back bold, conceptual thinking, and push the work into exciting new places. 

“There’s a buzz in the air, and I can’t wait to jump right in and make some noise.” 

Ben Ducker, executive creative director at IMA, added: “Orlaith joins us at a defining moment, under the focus and united ambition of our new proposition and brand re-fresh. 

“Orlaith joins our team as a creative director, bringing the hunger and hustle we need. 

“She will help to continue our mission to be a global creative agency with a reputation for effective and emotive work that disrupts, entertains, and delivers change. 

“I'm excited to welcome Orlaith to this new era for IMA and know she will bring our clients the energy and ambition they need in a forward-thinking creative partner.” 

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