AI concierge startup checks in new funding

A hospitality tech startup has secured backing to support its next phase of growth.

Inntelo AI has raised £506,000 in a pre-seed round to scale its AI-powered concierge platform, already in use at several hotels including Radisson and Wyndham properties. 

The round was led by Haatch and British Business Investments, with further investment from Look AI Ventures, Antler and angel investors from Trip.com and DocuSign.

It follows an earlier £120,000 investment from Antler at the company’s inception.

Bosses say the funding will support sales, marketing and further system integrations as the company expands its global footprint.

Asif Alidina, co-founder and chief executive of Inntelo AI, who previously worked for over a decade in hotel housekeeping and facilities management, said: “Hospitality’s AI transformation must be led from within the industry. 

“Too often, hotels have struggled to adopt new technologies because they were developed without real operational insight. 

“We’re incredibly excited about this new era, where the hospitality sector can not only embrace technology earlier than ever before, but also lead the way for the wider real estate and service industries.

“AI can improve guest experiences and create better working environments for hotel teams. 

“That’s the future we’re building toward, and this round gives us the support to move faster and go further.”

Inntelo’s platform combines guest communication with task management, allowing teams to respond faster and more efficiently across services such as housekeeping, maintenance, spas and food and beverage outlets.

Using WhatsApp and voice calls, it translates guest requests into actionable tasks, improving the hotel experience while reducing operational strain.

With hotel operators under pressure from rising costs and labour shortages, Inntelo’s AI Concierge helps streamline operations and enhance guest satisfaction. 

Fred Soneya, co-founder and general partner at Haatch, added: “Inntelo AI has all the hallmarks we look for in a high-potential startup – deep sector knowledge, real operational insight and a product solving a clear pain point in a large, global market. 

“We’re excited to back Asif and the team as they help hotels unlock the power of AI to transform the guest experience and streamline operations at scale.”

Angelo Burgarello, partner at Look AI Ventures, added: “At Look AI Ventures, we invest in transformative AI technologies with the potential to reshape entire industries. 

“Inntelo AI perfectly embodies this vision. 

“What immediately stood out to us was Inntelo’s ability to bridge the gap between guest expectations and hotel staff operations, something most solutions address only partially. 

“The result is a unified, elevated guest journey and highly efficient hotel staff coordination. 

“We were particularly impressed by the team’s deep domain expertise and the capabilities of their product. 

“We’re proud to support the Inntelo team on their mission to redefine hospitality through AI-driven innovation.”

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