Merchandise firm eyes growth with SEO support

A Sheffield-based branded merchandise company is investing in digital marketing to grow its customer base and stand out from the competition.

Identity Merchandise has partnered with fellow Sheffield business The SEO Works to deliver a tailored SEO campaign aimed at boosting its online presence. 

Known for customising everything from water bottles to lip balm, Identity Merchandise has traditionally relied on word-of-mouth and offline sales.

Yet after launching a new website in February, the company, which is based in Kelham Island, saw growing demand for online ordering and sought expert help to improve visibility. 

The SEO Works, which have worked with several B2B clients on their SEO campaigns, including Minesoft, Aha Slides and Imburse, will focus first on content, including internal links, blog improvements and product page copy, to help drive more traffic and boost conversions.

Marisa Rowding, managing director of Identity Merchandise, said: “The onboarding experience with The SEO Works has been really enjoyable. 

“It is nice to sit face to face and discuss our needs and what we envisage for the future with a team of SEO experts who all have niche skills to bring our campaign together.  

“We are excited about the strategy Tommy and the team have put together. 

“We look forward to seeing the results and working with The SEO Works for some time to come.”

Alex Hill, sales director at The SEO Works, added: “It’s always an absolute pleasure to work with a local brand, and to be able to meet in person was an added bonus. 

“The team and I understand how many exciting possibilities there are for Identity Merchandise, and we know we can carry out their campaign to great success.”

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