Pablos steams ahead with fresh funding

A popular North East food business is embarking on its next phase of growth after securing a significant investment.

Pablo Eggsgobao (Pablos), the independent breakfast and brunch brand known for its creative bao buns, has received a six-figure funding boost from NPIF II – NEL Debt Finance Fund, managed by NEL Fund Managers.

Founded by entrepreneur Emma Dent, Pablos has grown steadily across Newcastle, Sunderland and Whitley Bay, earning a devoted following for its creative bao buns and vibrant brunch dishes through word-of-mouth, social media and strong customer reviews.

Bosses say the funding will support the opening of Pablos’ seventh site on Newcastle’s Pilgrim Street, which will serve as both a “flagship” location and the business’s first franchised store.

They add that the new site will create six jobs initially and serve as a model for further franchise expansion.

Emma said: “We’re incredibly excited about the opportunity this investment brings. 

“It’s a huge moment for our team, our customers, and our journey as a brand. 

“The support from NEL allows us to bring Pablo’s to even more people, starting with our flagship site on Pilgrim Street. 

“It also enables us to test and refine our franchise model, which is a key part of our long-term vision. 

“We started with one grill and a lot of graft, and with this support we’re ready to scale while staying true to our values of creativity, quality, and community.”

The deal was led by NEL investment executive Michael Williams, who worked closely with the legal team at Hay & Kilner to finalise the transaction. 

Ben Jackson, corporate senior associate, provided guidance on the corporate aspects of the deal, supported by associate solicitor James Houghton and commercial property partner John Morgan, who advised on the property elements of the new site.

Michael Williams, Edward Evans and Emma Dent

Michael added: “It’s been brilliant to support such a vibrant and exciting brand with a proven ability to thrive in a tough market.

“Pablos has experienced significant growth backed by strong customer engagement which it now plans to leverage as part of an ambitious UK-wide growth strategy. 

“It was a pleasure to work alongside Emma and Edward throughout the investment process, with both individuals demonstrating a clear willingness to strengthen key areas of the business in preparation for growth.

“I look forward to seeing the business scale and execute its strategy of rolling out stores across the rest of the UK.”

The £660 million Northern Powerhouse Investment Fund II (NPIF II) fund, operated by British Business Bank, provides loans from £25,000 to £2 million and equity investment up to £5 million to help small and medium-sized businesses.

Sarah Newbould, senior investment manager at the British Business Bank, added: “This NPIF II investment supports not only a well-loved local brand, but also a female-led business with a clear and scalable vision for the future. 

“Pablo Eggsgobao is an example of the entrepreneurial energy and creativity that continues to drive growth across the North East. 

“Backing the launch of Pablo’s flagship store and its franchise model reflects NPIF II’s commitment to supporting ambitious companies turning regional success into a bigger opportunity.”

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