PervasID appoints retail tech leader

Global RFID innovator PervasID, headquartered in Cambridge and also with a base at the North East Technology Park (NETPark), in Sedgefield, County Durham, has appointed Guy Hipwell as non-executive director as it accelerates international growth.

With senior roles at Harrods, Liberty, Arcadia, BHS and C&A, Guy brings over 30 years of experience in retail tech, e-commerce and digital transformation. 

A pioneer of early digital retail in the UK, he has led major innovation and turnaround projects across Europe and now advises high-growth tech businesses.

Guy said: “I’m excited to be joining PervasID at such a pivotal time. 

“Having worked with retailers of all sizes and across multiple markets, I understand the constant pressure to improve customer experience while protecting profitability. 

“PervasID’s technology is truly world-class and directly tackles these challenges in a way that hasn’t been seen before. 

“I’m looking forward to working with the team to help more retailers unlock the full value of its capabilities.”

Peter Oram, chief executive at PervasID, added: “We’re delighted to welcome Guy to the board. 

“His knowledge of retail, combined with hands-on experience scaling fast-growth tech businesses, will be a tremendous asset to PervasID as we build on our strong momentum. 

“His strategic insight and commercial pragmatism will play a key role in helping us unlock the next phase of growth.”

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