Pharmacy2U unveils bold new look

A digital healthcare company is stepping into a “bold new chapter” with a major rebrand.

Leeds-based Pharmacy2U, the nation’s largest online pharmacy, has unveiled a fresh brand identity to mark 25 years of innovation in delivering NHS prescriptions and health services. 

Bosses say the new look, featuring a vibrant colour palette and updated logo, reflects the company’s evolution from pioneering electronic prescriptions to offering a broad range of digital healthcare solutions.

Kevin Heath, chief executive of Pharmacy2U, said: “For a quarter of a century, Pharmacy2U has been at the forefront of digital healthcare. 

“As the government sets out its vision for the NHS in its ten-year plan, with digital-first, preventative, community-based healthcare at its heart, our purpose to place greater control in the hands of patients has never been more relevant. 

“It’s important that we have a brand that reflects our position as a modern, expert and innovative leader, at the forefront of that mission. 

“Our new look and feel, colours and logo do just that. 

“A lot of work goes into these things over a long period of time, and I’m delighted with what our team has developed. 

“I’m excited for our customers to see our new branding out there in the world.” 

Serving over 1.6 million customers, Pharmacy2U has expanded its services beyond prescriptions to include digital GP consultations, pet health and wellness tools. 

With multiple dispensing centres across the UK and strong NHS partnerships, the company continues to grow its personalised, digital-first approach.

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