Stockton duo drive growth in AI data hubs

Two North East companies have joined forces to put the UK at the forefront of AI infrastructure development.

Creative agency Ryze, based at Stockton-on-Tees, has developed the entire brand identity for fellow Stockton firm Latos, a fast-growing data centre developer with ambitious plans to build 40 AI-ready facilities across the UK by 2030. 

Ryze has developed the brand from the ground up, shaping Latos’ positioning, messaging, digital design and overall identity to embody its mission for smarter, faster and more sustainable data infrastructure.

Latos currently has eleven sites in progress, each purpose-built for high-performance computing and real-time AI workloads. 

The company’s standardised approach aims to speed rollout and regional delivery to meet the surging demand for data centres, backed by increasing Government investment and the global technology sector’s focus on the UK as a key digital hub.

David Smith, founder of award-winning Ryze, said: “The Latos brand evokes ambition, energy and a sense of clarity. 

“Visually, we avoided the conventional clichés of the sector and instead built a brand that moves – a timeless modern foundation with a dynamic, confident colour palette and a distinctive icon set that adapts to different platforms and partners. 

“It’s a future-facing brand for a future-building company.

“This wasn’t just about giving Latos a logo but about shaping a brand that could open doors, attract capital and be bold in a sector where most look and sound the same. 

“That thinking runs through all of our work, whether it’s for a SaaS platform or data centre developer because strong branding isn't defined by sector or subject matter, but by ethos and purpose.” 

Peter Wilcock, board member at Latos, added: “We’re not interested in doing what everyone else does. 

“The market’s already full of that. 

“Our vision is about scale and creating smarter, more agile builds that fit the needs of today’s digital infrastructure. 

“Having a brand that reflects that disruption isn’t just useful, it’s essential. 

“It’s how we connect with the right partners and show the market who we are.”

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