Saints seek to score growth with leisure hub
A football club is targeting new commercial goals with an entertainment hub.
Southampton FC is set to launch LEVEL1 at its St Mary’s Stadium.
The 12,000sq ft base, in the ground’s Chapel Stand, will feature a nine-hole mini golf course, climbing walls, racing simulators, pool tables, darts booths and arcade machines.
Bosses say the venture – which is planned to open in October – will help “unlock year-round revenue streams beyond matchday crowds”.
The hub is being developed alongside Paragon.
A spokesperson said: “This investment supports a broader strategy of sustainable growth through diversified revenue streams, enhanced fan engagement and deeper community integration.
“This facility is expected to bring economic uplift to the city, creating new jobs and attracting thousands of additional visitors to the stadium each month.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy
Celebrating excellence and community support
The value of nurturing homegrown innovation
A dynamic, fair and innovative economy