CarMoney strengthens Lancashire team

Car finance specialist CarMoney has appointed Adam Watson as regional sales manager for Lancashire, supporting the company’s growth and backing for independent dealers across the UK.

Adam brings more than 25 years’ experience in the motor retail sector, having held roles from salesperson to sales manager. 

He now moves to the broker side of the industry, leveraging his understanding of dealer needs and day-to-day challenges.

In his new role, Adam will manage relationships with independent dealers across Lancashire, providing tailored support and fast, flexible finance solutions to help them grow.

Adam said: “I’ve worked in the dealer world for 26 years and was ready for a new challenge. 

“I’d heard great things about CarMoney, and I’ve already met the friendly and welcoming team. 

“It’s a completely different environment from retail, and I’m looking forward to enjoying a better work-life balance. 

“I know how important speed and simplicity are to dealers, and I’m focused on delivering exactly that in every partnership I build.”

Adam’s appointment is part of CarMoney’s wider strategy to reach £730 million in annual vehicle finance by 2029, following continued investment in regional expansion, including the recent North East appointment of Kevin Forster.

Alastair Grier, chief executive of CarMoney, added: “Adam brings a wealth of first-hand experience to our growing field sales team, and that’s a real asset. 

“He understands dealer priorities and speaks their language, which will make him a hugely valuable partner to our network across Lancashire. 

“We’re thrilled to welcome him to CarMoney.”

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