
Regional talent hits the right note
A Tees Valley music initiative is set to propel emerging artists and professionals with targeted funding and career support.
The PPL Momentum Accelerator programme, run by PRS Foundation with support from PPL and delivered in partnership with Sonic Futures, the Tees Valley Combined Authority (TVCA) and the Government, has awarded grants to three musicians and two industry professionals from the region.
It marks the first time the scheme has been delivered locally, offering tailored support for artists at a tipping point in their careers.
Musicians Boo, Loren Heat and Marina Josephina will each receive funding of up to £5000 to invest in recording, touring and promotion.
Their projects include EPs, singles, marketing campaigns and visuals designed to raise profiles and build national audiences.
Marina said the fund has been “a game-changer”.
She added: “It’s giving me the chance to bring my debut EP to life at a level I couldn’t reach on my own.
“Thank you to all the partners for bringing this opportunity to Tees Valley music scene.”
Two Tees Valley professionals have also been selected for development grants of up to £2000.
Nicola Coaker, founder of music agency Nrthrn Baby, will focus on brand partnerships to elevate North East talent, while David Macnab will strengthen his artist management skills and launch a new business.
Nicola added: “This funding is enabling me to strengthen the commercial side of my work – developing a clear strategy for brand partnerships, investing in professional mentoring, and building the infrastructure needed to position North East talent competitively on a national level.
“It’s a crucial step towards making Nrthrn Baby a sustainable business that can generate new revenue streams and long-term opportunities for the region’s creative community.”
Ste Allen, Sonic Futures project manager, added: “As someone who has spent 20 years making music, promoting shows and DJing in Teesside, it is incredible to see this level of support for our artists and music professionals.
“Through PRS Foundation’s PPL Momentum Music Fund and the brand-new PPL Momentum Accelerator in Tees Valley, we’re seeing unprecedented investment and belief in local talent.
“This isn’t just funding; it’s a platform that’s giving artists from our area the tools, connections and confidence to compete on a national stage.
“Seeing artists like Marina, Loren and Boo benefit from ringfenced funding for Tees Valley along with professionals like David and Nic is a game-changer for our scene and a huge step towards putting this area on the map and gaining the recognition that the talent in the region deserves.”
Tees Valley mayor Ben Houchen added: “We are home to fantastically talented musicians and professionals – and this new funding will support their success and help drive their careers to the next level.
“This support plays a vital role in nurturing our talent, helping us hear more voices on the international stage, and also ensures people can stay local and go far.”
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