Ocean makes waves with capital’s biggest banner

London is set to welcome its biggest-ever advertising banner.

Ocean Outdoor has secured the contract to operate River Park, the capital’s biggest out of home banner, after winning a competitive tender from Haringey Council.

The three-sided banner covers 1250sq metres of River Park House, an 11-storey disused office block opposite Wood Green tube station. 

Positioned above one of London’s busiest road junctions, it is expected to capture the attention of 13 million commuters each year.

Skechers has been confirmed as the launch partner, unveiling a two-week campaign featuring England captain and former Tottenham Hotspur striker Harry Kane to promote its SKX_02 footwear.

The campaign, which breaks today (August 28), was planned through Wavemaker and WPP Media.

Vicki Falconer, Wavemaker / WPP Media client lead, said: “We are incredibly excited to launch Skechers on the monumental River Park banner in Haringey. 

“With an ambassador as iconic as Harry Kane, this exceptional location offers the ideal, high-impact canvas to celebrate the Haringey hero’s ambassadorship with Skechers right in the heart of where his journey began.”

Ocean, which already operates 14 large format banners in four UK cities, eight of which are in London, says the new site will deliver 650,000 impacts every two weeks. 

They add that a share of the advertising revenue will be channelled back into local services and community infrastructure through Haringey Council.

Tom Ballantine, development director at Ocean Outdoor UK, said: “The addition of River Park to our London portfolio forms part of our continued drive to secure bold, premium advertising sites in the best OOH locations.”

Councillor Sarah Williams, Haringey Council deputy leader and cabinet member for housing and planning, added: “We are pleased to be in partnership with Ocean Outdoor to operate the capital’s biggest banner.  

“The fact that we can do this in Wood Green highlights the vibrant and dynamic place that makes this part of north London so special.

“We have big ambitions to put culture and creativity at the heart of everything we do as a council, and winning the title of London Borough of Culture 2027 is a major step forward to making this a reality.

“With local authorities across the country facing huge financial pressures, we need to find innovative ways of raising money and funds that will be generated from advertising will benefit the council as it continues to provide the best possible services for residents across the borough.”

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