Pulling power as agency secures trio of wins

A Birmingham-based digital marketing agency is celebrating a series of new client wins that highlight the strength of its multi-channel approach.

Pull the Pin (PTP) has secured three contracts worth a combined £280,000, adding to its growing reputation across sectors. 

The agency will support marketing insight specialist Sparkminds® with customer acquisition, SEO and paid media campaigns, as well as deliver a fresh strategy for Fusion Landscaping and Facilities focused on organic social and SEO. 

PTP, which is led by managing director Sam Hufton, has also been appointed by Small Heath-based manufacturer Frederick Cooper to overhaul its digital presence, including technical SEO and organic content.

Prenam Gill, head of client success at PTP, said: “There is a definite move by companies to outsource their digital marketing strategies and, increasingly, they want to go to one agency that can offer a full multi-channel approach.

“This is what they get with PTP. 

“They can tap into all our specialist expertise in SEO, paid media, customer acquisition and organic social at a fraction of what it would cost to employ multiple people in-house or hire several agencies.”

“Sparkminds®, Frederick Cooper and Fusion Landscaping and Facilities have all recognised the potential of this approach and we are already delivering impressive results on brand awareness, lead generation and client acquisition.

“The trio of wins come just a few months or so after the MBO and puts us in a good position to achieve our growth aims for this year.”

Jon Stone, managing director of Frederick Cooper, added: “Working with an external partner on our marketing is a new step for us. 

“For years, we’ve managed our marketing and communications in-house and while we’ve done good, in today’s world ‘good’ simply isn’t enough. 

“That’s why we chose Pull the Pin to join us on our journey.

“From Sam Hufton and Jack Boulter who gave us the vision, to Prenam, Coral and Jess putting that idea into practice. 

“They’ve grabbed the challenge by the scruff of the neck, diving into everything from SEO to organic socials.

“It’s still early days, but the results are already strong, and our partnership is backed by a clear, exciting plan for growth.”

Founded during the pandemic, PTP now employs ten people at Assay Studios in the city centre and is on track to hit revenues of more than £1.1 million in 2025, representing a 35 per cent rise on the previous year. 

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