PushON appoints new head of strategy

Manchester-based eCommerce agency PushON has appointed Alex Duthie as its new head of strategy.

Alex returns to PushON after eight years, having previously worked at the agency as a content marketing manager. 

Since then, he has held senior leadership roles at several agencies, including managing director at Custard, where he led its merger with Anything Is Possible.

In his new role, Alex will oversee client strategies, ensuring they are bold, insight-driven and aligned with business objectives.

Alex said: “I’m delighted to come back home to PushON. 

“The team’s reputation, passion and drive are second to none. 

“I’m eager to help shape bold strategies and deliver on our clients’ goals, helping PushON thrive into the next chapter.”

Sam Rutley, managing director at PushON, added: “Alex’s appointment is a huge step forward for PushON. 

“Strategy and marketing are critical growth areas for us, and bringing Alex back into the business means we can accelerate our plans with someone who knows both our culture and the wider landscape inside out. 

“His experience leading teams and shaping transformational strategies will be invaluable as we continue to grow, expand our client partnerships, and strengthen PushON’s reputation as one of the UK’s leading eCommerce agencies.”

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