Sway PR strengthens North West business development team

Manchester-based agency Sway PR has partnered with business development consultant Simon Edmondson as it looks to accelerate growth across the North West.

Simon brings more than three decades of experience in the regional business community, having led and supported multiple enterprises while building an extensive networking portfolio designed to help companies collaborate and grow. 

He also serves as regional chair of the Federation of Small Businesses (FSB) in the North West, representing businesses nationally and internationally.

Simon said: “This is an exciting time for Sway as a business, and I’m honoured to be invited to join the team as a business development consultant to help realise its vision and growth ambitions.

“Having known Mark and seen the work Sway has done over the last decade, I know the company has consistently added huge amounts of value to its many clients. 

“They really are media relations machines.”

Simon’s appointment comes three months after Sway’s latest hire and follows a series of client wins including Sapio Sciences, Mark3 International, Rapier Systems, Sensolus, Blue Door Productions and campaigner Esther Ghey. 

Sway PR founder Mark Hayward added: “Simon is a key and established member of the business community in Manchester, where he champions SMEs from the region on a national and international stage, but also brings them together in an invaluable support network designed to promote mutual growth.

“He was therefore the perfect choice to work with us to help continue our growth plans as Sway expands across both the B2B and consumer markets.”

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