IMA expands footprint with Dubai office launch

A global creative agency is expanding its international footprint with a new base in the Middle East.

IMA has opened an office in Dubai as it looks to strengthen its presence across the MENA region. 

Bosses say the move follows a recent pitch win with Adidas and builds on the agency’s track record of creating connections between global brands and consumers.

James Henry, chief executive at IMA, said: “This expansion marks an exciting milestone in our global growth. 

“Establishing a presence in Dubai, a hub of innovation and international business, allows us to partner with leading brands across the Middle East. 

“By combining strategy, bold creative thinking, flawless execution, and collaboration, we aim to deliver campaigns that create lasting value and measurable business impact.”

The Dubai team will be led by Ross Adam, who has been appointed managing director for MENA. 

With two decades of experience in sports retail and fashion marketing, Adam has worked with names such as Umbro, Nike, Canada Goose and The North Face, having previously managed IMA’s Adidas account in other markets.

Ross added: “Opening in Dubai reflects IMA’s forward-thinking approach. 

“In a competitive landscape where many agencies overlook regional investment, we are committed to building local expertise from the ground up. 

“I’m excited to lead the Dubai team, working with our extensive network and delivering campaigns that resonate across the region.”

IMA’s regional presence will be supported through a partnership with marketing agency Born28, combining local insight with the agency’s international expertise. 

Its work with Adidas in the Middle East has already delivered collaborations with Stella McCartney and Adidas Superstar.

Part of The Smollan Group, IMA now operates eight territories worldwide, with more than 300 specialists. 

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