Tech firm Vypr to create jobs in AI product move

A tech firm has unveiled staff expansion plans. 

Vypr says it will create nearly 40 jobs as it rolls out a new artificial intelligence platform.

Bosses say the move will boost the Manchester company’s workforce to 125 by early 2027.

The blueprint comes as the firm prepares to launch its Vypr Predict tool – which promises product, marketing, commercial and consumer insight – in the US.

The platform is already live in the UK, Australia and Europe.

Chris Williams, chief executive at Vypr, which counts ASDA, Marks & Spencer and Starbucks among its client list, said: “The platform keeps us at the forefront of our industry.

“We’re growing a world-class tech team to keep pushing boundaries in our space globally, giving businesses the confidence to launch products and services that people absolutely want.”

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