PRYA sparkles with Manchester move

A jewellery brand is shining even brighter after opening a new headquarters in Manchester.

PRYA, founded in 2020 by Royale Johnson and Arwa Hassan, has grown from a £600 start-up into a £15 million-plus brand with more than 500,000 customers worldwide. 

Best known for its personalised collections, including the Arabic Name Necklace, PRYA has built a global following through digital-first strategies and social media.

Royale and Arwa say the new Manchester base will house its 25-strong team and act as a springboard for further job creation over the next two years.

They add that with consistent seven-figure monthly revenue and plans to expand into new collections, PRYA aims to evolve into lasting luxury while keeping personalisation at its core.

Royale, who left behind a football career to launch PRYA with Arwa, said: “Manchester represents the perfect base for PRYA’s next chapter. 

“The city offers the energy, creativity and infrastructure we need to scale further, and we’re proud to be part of its growing reputation as a centre for fashion and digital talent.

“Our growth has been powered by staying true to our vision: creating meaningful jewellery for modern lives. 

“As we expand into new markets, we’re excited to connect with a wider audience who value both personalisation and lasting luxury.”

Arwa added: “Every collection is designed to merge cultural influence with trend relevance. 

“Our aim is to create jewellery that’s both personal and enduring, pieces people wear to mark the moments that matter most.”

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