Decathlon names new UK & Ireland bosses

Decathlon has announced a new leadership structure for its UK & Ireland business, appointing Elena Pecos as chief executive and Romain Gravigny as chief operating officer.

Elena, previously chief executive of Decathlon Ireland, will now oversee both markets following the integration of operations. 

She has been with Decathlon since 2006, holding senior roles across Spain, France, Chile and the Circular Economy team before taking the top role in Ireland in 2023.

Elena said: “It’s an incredibly exciting moment for Decathlon in the UK and Ireland to come together, and it’s an honour to be leading the way. 

“Together with Romain and our teams, we will build upon the great work Eric has delivered to produce a promising 2025 and continue to press ahead with our digital acceleration across the Decathlon UK & Ireland that has brought us closer to our customers and continues to make sport even more accessible to communities across both countries.”

Romain, who has spent over 20 years with Decathlon, steps into the chief operating officer role after serving as chief executive of Decathlon Australia. 

He will focus on driving operational excellence, customer experience, and growth across the UK & Ireland.

Romain added: “With strong foundations already in place and ambitious growth plans ahead, it’s a privilege to take on the role of chief operating officer at Decathlon UK. 

“Having been a part of the business for over 20 years, I understand the importance of keeping customers at the heart of everything we do and our transformation strategy in-store and online will continue to deliver on our promise of helping everyone discover the wonder of sports.”

The appointments follow a year of strong performance, with turnover rising over 15 per cent in the UK and over 20 per cent in Ireland in the first half of 2025.

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