A1 ADAS Group names business relationship manager

Norwich-based A1 ADAS Group has appointed Jamie Willis as business relationship manager as the company continues its national expansion.

The family-run business, which has doubled in size over the past year, provides UK-wide mobile Advanced Driver Assistance Systems (ADAS) calibration and remote diagnostic services.

With nearly 30 years of automotive experience, Jamie began his career as an apprentice mechanic before moving into technical, management, and customer-facing roles. 

His wide-ranging background gives him valuable insight into the challenges faced by technicians, garage managers and fleet operators.

In his new role, Jamie will support customer onboarding, strengthen relationships and ensure workshops understand the full scope of A1’s services.

He said: “A1 had been on my radar for some time. 

“I’ve always respected Iain’s expertise and the way the team supports workshops with honesty and empathy. 

“What sets A1 apart is the breadth of solutions it offers and the people delivering them.

“Equipment is only as good as the person operating it. 

“I’ve already seen, for example, that the remote diagnostics team responds almost immediately to jobs. 

“It means I can tell customers what to expect and know, with full integrity, that the service they receive is likely to exceed those expectations.”

Jamie’s appointment underlines the Group’s commitment to scaling responsibly while maintaining quality, accountability and customer focus.

Iain Molloy, managing director at A1 ADAS Group, added: “Finding the right person for this role was about more than experience. 

“We wanted someone who truly understands our ethos. 

“A1 is not a standard corporate business. 

“We’re professional and highly accountable, but we operate with a family ethos that puts relationships first. Jamie gets that completely. 

“He brings technical credibility, industry knowledge and a trusted reputation, making him a perfect fit for our customers and our team.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →