ASC bolsters sale team for European growth

Bradford-based Advanced Supply Chain (ASC), part of circular economy specialists Reconomy, has strengthened its team with the appointment of Florian Brimmers as sales consultant as the company targets pan-European expansion.

Florian will support ASC’s European operating facility in Nettetal, Germany, connecting omnichannel retailers with the company’s pre-retail logistics services, returns processing solutions, and freight forwarding and warehousing capabilities.

A self-confessed ‘logistician from an early age’, Florian grew up in his family’s European flower transportation business, Spedition Reath GmbH & Co, and has experience as a SAP transportation consultant. 

He has previously supported Lidl’s transport management system rollout in Austria and Serbia and developed dispatch and fleet routing systems for a German builders merchants.

Florian said: “ASC’s Nettetal facility is strategically located to provide retailers with a gateway to Europe, something that’s become even more crucial following changes to US tariffs. 

“Exports from China are increasingly re-routing to Europe and ASC has the capabilities to help retailers manage the costs and speed of international shipping.  

“Retailers across Germany and Europe are also aiming to boost sales by expanding product ranges by growing supplier networks and by targeting online shoppers in new countries. 

“This is driving demand for services that can simplify inbound and outbound logistics, localise customer returns and improve supply chain sustainability. 

“ASC, along with parent company Reconomy and sister business ReBound Returns, are well-positioned to meet this demand, which attracted me to joining the business.” 

ASC invested £60 million in its Nettetal facility, which opened in July 2023, providing services spanning pre-retail, returns processing, fulfilment, wholesale distribution and transportation. 

Stuart Greenfield, UK and European sales director at ASC, added: “Florian’s appointment will help us build on the success of our European operating facility. 

“Since we opened the site in 2023, we’ve developed new services including Retail Ready – a pre-retail solution that gets goods to market quicker, while also embracing specialist Reconomy services, such as solutions that help retailers to manage textile Extended Producer Responsibility (EPR) obligations. 

“Florian’s extensive experience will help match these innovations with growing retailer demand for making supply chains leaner, more agile and increasingly circular. 

“This forms part of our strategy to expand our services to retailers right across the continent.”

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