Duckhams appoints chief marketing officer

Duckhams, the iconic British motor oil brand established in 1899 in Batley, North Yorkshire, has appointed David McLean as chief marketing officer as it ramps up investment.

David brings over 30 years’ commercial experience, including nine years at Castrol, and will lead the brand’s marketing strategy across the UK and global markets.

His appointment follows Duckhams’ new direct-to-market strategy in the UK and Ireland, supported by entrepreneur Zuber Issa CBE, as the company expands distributor partnerships and builds on its long-standing heritage.

Mike Bewsey, chief executive of Duckhams, said: “I am delighted to welcome David to our growing team. 

“During his career, David has worked with many high-profile global brands, including BP, Britvic, Heinz and Miele, delivering double-digit growth and profitability while reducing SKU complexity and driving market expansion.

“With expertise spanning FMCG, category management, sales and marketing strategies and consumer proposition development, I am sure David will play a pivotal role in delivering our ambitious growth strategy.” 

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