North East chauffeurs drive global ambitions

A North East executive transport business is set to expand internationally.

Parkers Chauffeurs, based near Newcastle International Airport, has been acquired by Teesside-based Pneuma Group, forming the foundation of the group’s newly launched Pneuma Automotive division. 

The move marks a major milestone for Parkers, which has grown from a regional chauffeur service into a premium brand with an expanding presence across the UK and the USA under the guidance of founder Laurence Beck, a Consett native who has overseen the company’s international growth since acquiring it in 2019.

Renowned for its meticulously maintained fleet of luxury vehicles, including executive cars and specialist transport options, Parkers serves clients from business leaders and celebrities to international visitors. 

Its scalable model allows the company to deploy dozens, or even hundreds, of vehicles on demand, making it a trusted choice for corporate events, private functions and large-scale gatherings. 

With a core team of 14 permanent staff, supported by an extensive network of vetted and experienced drivers, the company has earned a reputation for flexibility, the company has built a reputation for flexibility, reliability and premium service in the competitive executive transport sector.

Laurence, who will take on the role of divisional director within Pneuma Group, said: “I may live in Florida now, but my heart is still firmly in the North East.

“Parkers have always been about more than just getting people from A to B – it’s about creating a seamless, reassuring, first-class experience that reflects the warmth, hospitality and high standards of our region. 

“With Pneuma Group’s backing, we now have the platform to take those values and showcase them globally.”

Laurence added: “At the end of the day, everything comes down to customer service. Whether you’re a chief executive, a diplomat, a touring artist, or a family heading to an event, we want you to feel like the most important person in the world. 

“That’s what Parkers is built on – making life easier for our clients, taking the stress away, and giving them complete confidence in every service. 

“More than a chauffeur service, we are the concierge behind the wheel! 

“Whether that be in Newcastle, London, Orlando or anywhere else in the world!”

Under Pneuma Group’s ownership, Parkers will accelerate UK expansion, extend services across Europe and the US and maintain its premium standards while scaling its international ambitions.

Steve Brooke, chief executive of Middlesbrough-based Pneuma Group, added: “Parkers Chauffeurs is a perfect fit for Pneuma. 

“Laurence and his team have built a business that combines precision, trust and service excellence – values that run through everything we do. 

“This acquisition allows us to not only strengthen our service offering for clients in the UK but also expand our footprint into Europe and the USA. 

“It’s a proud moment for us to create Pneuma Automotive and continue investing in businesses that showcase the very best of the North East on a global stage.”

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