Dizplai appoints marketing director

London-based strategic growth partner Dizplai has appointed Joe Edwards as marketing director to strengthen its brand positioning and drive the next phase of growth.

Joe brings 25 years of experience across enterprise technology, sport and entertainment, having held senior roles at Adobe, Oracle, Sage, the British Basketball League, Super League Triathlon and DAZN.

In his new role at Dizplai, Joe will focus on market definition, growing the business through marketing and supporting the company’s technology platform, helping broadcasters, publishers, rights holders and brands turn passive fans into active communities.

He said: “Dizplai is at an exciting moment, bringing together consultancy, creativity, and technology to unlock the full value of audiences. 

“I’m looking forward to helping the company grow its reach and show how participatory media and fan engagement can deliver real results for clients.”

Dizplai blends strategy, creativity and technology to deliver participatory media that engages over 100 million people every month and drives loyalty, revenue and long-term growth.

Ed Abis, chief executive of Dizplai, added: “Joe’s track record of building brands that punch above their weight makes him an ideal match for Dizplai. 

“His expertise at the intersection of fan engagement, cultural insight and digital innovation will help us strengthen our profile and continue to redefine the value of attention.”

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