Popular bakery heads north to Manchester

A London-based bakery is expanding its reach to the north.

Rodeo, known for its playful doughnut creations, is investing £100,000 to open a flagship store in Manchester’s Northern Quarter this autumn. 

The new outlet, in Stevenson Square, will be the brand’s first venture outside London and the south, adding to its existing 13 stores.

Having become famous for its quirky doughnut names such as Sean Cone-ery, Ice Ice Bae Bae and David Hasselhoff, the bakery aims to offer more than just doughnuts. 

Customers will also be able to purchase cookies, takeout coffee and a range of hot and cold drinks.

Owner Tom Anderson says Manchester was a natural choice for the northern expansion, reflecting strong demand for the brand’s fun and creative offerings.

He said: “I consider the bakery scene in Manchester to be the best in the UK. 

“The city offers so much, and for a long time, it’s been a place I’ve wanted to open a store.

“With a bricks and mortar store, location is everything.

“I wanted the first Manchester store to be in the Northern Quarter and Stevenson Square is a great spot.”

Tom added: “Our mission is to share our doughnuts with as many people as possible. 

“Whether people grab a doughnut for a quick sweet treat, take a box into work, take them round to friends’ houses or order doughnuts for delivery, we’re dedicated to bringing people together over doughnuts. 

“We have a lot of plans for this Manchester store and initiatives we want to do alongside the people of Manchester – we can’t wait to embed our brand in the community here.”

And, Tom said, there are more northern stores are on the agenda, too. 

He added: “We’ve secured a second spot in Manchester and are actively looking at a third. Watch this space!”

The Stevenson Square store is due to open at the end of October, with Rodeo actively recruiting team members to join its new northern store.

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