Data On Demand bolsters board with industry leader

Leeds-based Data On Demand, a multi-award-winning provider of data and insights, has appointed Denise Crossley to its board.

Denise, former group chief executive and current non-executive director of Lantern Group, brings over 20 years of experience in debt recovery, operational governance and responsible treatment of vulnerable customers. 

She also serves as a non-executive director and Consumer Duty Champion at Snap Finance UK.

Denise said: “I’m delighted to join Data On Demand. 

“The team’s commitment to responsible data use – improving engagement, protecting vulnerable customers and driving better outcomes – aligns with my values and experience. 

“The next three years will be an exciting time for the business and I’m thrilled to support the team as they enter their next chapter of growth.”

Denise’s appointment follows a period of strategic growth for Data On Demand, including a share buy-back and enhancements to its go-to-market capabilities. 

She will support the company’s next stage of development for flagship products such as FinTrace, which improves engagement with people in debt, and KnowYourVulnerableCustomer (KYVC), which aggregates alternative datasets to identify and support vulnerable customers.

Stuart Murgatroyd, chief executive of Data On Demand, added: “Denise is a highly respected leader whose practical insight into debt recovery and vulnerability will be invaluable as we scale. 

"We are targeting 100 per cent year-on-year ARR revenue growth in the next two years and are excited that Denise will be with us on this journey. 

“As FinTrace and KYVC continue to deliver measurable impact, Denise’s appointment strengthens our board at a pivotal time for growth and execution.”

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