Exeter travel tech firm drives green growth

A South West travel technology company is gearing up for growth after securing investment to expand its sustainable travel platform.

Exeter-based STAXY has received equity funding from the British Business Bank’s South West Investment Fund, managed by The FSE Group, alongside backing from Angel Investors Bristol.

Founded in 2020 by University of Exeter and University of Bath graduates, STAXY is rethinking how people travel to sports, business and education events. 

Its AI-powered platform integrates directly into club apps and websites, offering fans affordable, eco-friendly travel options while providing event organisers with valuable sustainability data. 

Bosses say the investment will help the business develop its technology, scale commercial partnerships and prepare for a further funding round.

Will Line, chief executive and co-founder of STAXY, said: “Travel to events is often expensive, inefficient, and environmentally damaging. 

“STAXY exists to change that. 

“Our technology gives fans better options and clubs better data. 

“With this new investment, we’ll be able to build on our early momentum, deepen our technology offering and scale our impact across the events industry.”

Matt Browning, investment manager at The FSE Group, added: “STAXY has developed a proven product that is already gaining strong traction with top-tier football clubs and the feedback from early customers is very positive. 

“The committed and forward-thinking management team is supported by investors who are well-respected professionals in the industry. 

“With a scalable business model and a clear path to growth, we’re excited to be supporting them at this critical stage of their journey.”

Already used by Aston Villa F.C., the system will soon launch with the University of Manchester. 

The platform collects GPS and motion data to analyse travel habits, producing a sustainability dashboard that tracks emissions, costs, and distance to support net-zero planning.

As sports and events come under increasing pressure to cut carbon emissions, STAXY’s data-led approach is positioning it as a key player in the movement toward smarter, greener travel.

Ben Cooper, from Angel Investors Bristol, added: “We are delighted to support STAXY as they scale their innovative platform. 

“Their mission to make event travel more sustainable, affordable, and efficient directly aligns with our focus on backing ambitious founders who are solving real-world problems with scalable technology. 

“With early traction across leading football clubs and universities, STAXY is well-positioned to become a game-changer in sustainable travel, and we look forward to supporting the team as they accelerate their growth.”

The South West Investment Fund offers loans from £25,000 to £100,000, debt finance up to £2 million, and equity investment up to £5 million, helping smaller businesses access funding they might otherwise struggle to secure.

Paul Jones, senior investment manager at the British Business Bank, added: “STAXY is the latest example of a tech-driven business in the region that has leveraged AI and data analytics to create a new opportunity. 

“Their sustainable travel platform is helping organisations reduce both their costs and carbon footprint, and with South West Investment Fund support we look forward to seeing their continued growth.”

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