Trio launch new marketing agency

A Cheshire-based marketing trio have launched a new agency.

80 Four, founded by Matt King, James Parker-Aiken and Emily Martin, specialises in sport, health and lifestyle branding and brand strategy. 

Launched earlier this year, the agency aims to help brands “cut through the noise with creativity, clarity and commercial impact”.

Since its launch, 80 Four – named after the founders’ combined ages at the time – has worked with Cheshire-based padel club The Padel Den, sports nutrition brand Pursuit and the Mid Mercia arm of charity Citizens Advice.

The founders bring over 30 years of combined experience, with James leading creative direction, Matt overseeing digital delivery and strategy and Emily focusing on PR, brand strategy, and client relations.

Emily said: “We created 80 Four because we saw a gap between what brands wanted to say and how they were showing up. 

“Too many businesses have incredible stories but struggle to connect that to a clear identity or consistent strategy. 

“80 Four is about bridging that gap – helping brands in sport, health and lifestyle elevate how they present themselves, communicate their value and grow with confidence.

“We’re not here to be another agency doing more of the same. 

“We want to be a true partner to the brands we work with – challenging ideas, sparking creativity and helping them see what’s possible when strategy and design work together. 

“The goal is simple: to make great brands impossible to ignore.”

The agency has also developed 80 Four+, a subscription marketing platform giving small teams and solo brands access to expert strategy and tools. 

Currently free during beta testing, it will launch its paid model in January 2026.

The team’s work and innovative approach have already earned recognition, with the trio shortlisted as finalists in the Start Up of the Year category at Circle Networks Live in Birmingham last month.

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