Notify unveils AI workplace safety tool

A Newcastle-based software company is helping improve workplace safety with new technology.

Notify Technology has unveiled its first AI-powered software dedicated to analysing workplace accidents. 

The product, known as Notify Spark, uses AI to streamline accident reporting and investigations, turning complex incident data into actionable insights for organisations. 

It can also produce executive summaries, safety briefings and toolbox talks tailored to specific incidents.

Founded in 2017 by Duncan Davies and Andy Dumbell, Notify helps businesses reduce workplace risk and improve safety. 

Its digital SHEQ (safety, health, environmental and quality) management platform now supports over 250,000 employees globally, with clients including McDonald’s, Siemens Mobility and the NHS.

Duncan said: “Notify set the standard for mobile-first safety reporting and this latest innovation is our most exciting yet. 

“We’re now adding huge power to the tens of thousands of data points that our clients collect every month. 

“We are excited to see the technology supporting clients in delivering their safety goals.” 

Andy added: “This is just the start of a wave of exciting AI-powered features we’re bringing to life. 

“We’ve partnered with some of the UK’s biggest employers to make sure the technology delivers real impact, and the feedback’s been phenomenal. 

“Companies say it is breaking new ground, helps teams write sharper reports, turns data into insight, speeds up safety briefing and sparks ideas they hadn’t considered before.”

Over the past five years, Notify’s platform has recorded more than 912,000 incidents, covering accidents, injuries, near misses and hazards. 

The AI module for incident analysis is the company’s first step in applying artificial intelligence across its suite of safety management tools. 

Plans are already in motion to expand AI capabilities into risk assessments, method statements, audits and inspections, further enhancing the way organisations prevent accidents and protect employees.

Backed by Mercia Ventures, the North East Fund, Calculus Capital and private investors, Notify secured an additional £1.5 million earlier this year to accelerate its AI implementation.

Ian Wilson, head of Mercia Ventures’ Newcastle office, added: “AI is being introduced across industries of all types to improve efficiency. 

“However, it also has potential to address one of the most important business challenges of all – keeping people safe. 

“Notify Spark represents the next evolution in digital safety management and will solidify the company’s position as a leader in safety tech.”

Richard Moore, co-head of investments at Calculus Capital, added: “Notify’s AI-driven approach represents an exciting evolution in digital safety management. 

“Transforming data into clear, actionable insights helps organisations not only respond to incidents more effectively but prevent them altogether. 

“We’re delighted to back a team whose innovation has such clear commercial and social impact.”

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