Reward appoints insight sales director

Reward, a global leader in customer engagement and commerce media, has appointed Ted Stone as insight sales director, strengthening commercial leadership across its expanding Intelligence Suite.

Ted brings over a decade of experience in insight technology, media effectiveness and strategic partnerships across EMEA. 

He joins from Cint, where he led commercial teams focused on brand advertising effectiveness and data connectivity, having previously driven channel partnerships and growth at Capita.

In his new role, Ted will expand Reward’s global intelligence footprint, promote adoption of its insight products and building strategic partnerships with brands, agencies and technology partners.

He said: “Reward's market leading consumer panel – the richness and depth of the data, spanning market insight, SKU-level detail, and consumer sentiment – is unmatched. 

“The way Reward transforms that data into intelligent activation is what really drew me to the business. 

“Turning first-party data into meaningful outcomes for retailers and brands is a powerful proposition, and I'm excited to help our partners unlock its full potential.”

Ted’s appointment coincides with the launch of DemandInsight, a self-serve dashboard offering real-time market and consumer insight, as well as RewardIQ, a joint proposition with Affinity Solutions delivering advanced customer intelligence, enhancing Reward’s commerce media capabilities.

James House, chief commercial officer at Reward, added: “Ted’s experience in insight and data-driven media makes him a fantastic addition to the team. 

“As we grow our Intelligence Suite, strengthen our commercial leadership, and launch new solutions, his understanding of how data connects brands, media, and consumers will be key to helping our partners drive real business results.”

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