Qualis Collection taps into six-figure growth boost

A Middlesbrough-based homeware business is set to expand following a strategic investment.

The Qualis Collection Ltd, founded by North East entrepreneur Joe Nicholson, has secured a six-figure funding package from NPIF II – NEL Smaller Loans, managed by NEL Fund Managers as part of the Northern Powerhouse Investment Fund II (NPIF II). 

The company supplies premium solid brass fixtures and fittings, alongside a wide range of kitchen and basin taps, catering to homeowners across the UK seeking quality, style and reliability. 

Born out of Joe’s own kitchen renovation, where he struggled to find high-quality, stylish handles and knobs within budget, he recognised a gap in the market and set out to create a brand that makes premium design accessible to every home.

Joe says the funding will allow The Qualis Collection to broaden its product range with additional stock orders, including both new and existing lines. 

He adds it will also support the development of bespoke stock forecasting software to enhance inventory management and ensure efficient stock control, while increased marketing activity is also planned to raise the brand’s profile.

Joe said: “Mike Guellard was an absolute pleasure to work with from start to finish. 

“His professionalism, clear communication, and attention to detail made the entire process smooth and stress-free. 

“I also received fantastic support from Matthew at Pulse Accountancy, who was always on hand to provide guidance and answer any questions promptly. 

“Together, they made the process incredibly straightforward and efficient.”

Mike Guellard, senior investment executive at NEL Fund Managers, added: “We’re delighted to be supporting Joe and The Qualis Collection through this first investment from NEL. 

“The business has already built a strong reputation for quality and craftsmanship, and this funding will help accelerate its next phase of growth. 

“With clear plans to expand its product range and increase its customer base, The Qualis Collection is an exciting North East success story with significant potential.”

The £660 million Northern Powerhouse Investment Fund II (NPIF II) fund, operated by British Business Bank, provides loans from £25,000 to £2 million and equity investment up to £5 million to help small and medium-sized businesses.

Sarah Newbould, senior investment manager at the British Business Bank, added: “Middlesbrough is home to some truly incredible businesses, and Joe’s work in growing The Qualis Collection is just one example of this. 

“Building a business with national reach from right here in Tees Valley shows that location isn’t a barrier – it’s a real advantage. 

“That’s exactly why NPIF II is backing ambitious companies across the North and helping places like Tees Valley to thrive.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →