Little’n launches with Nordic flair and big plans

A North East-based babywear brand combining Scandinavian simplicity with sustainable design is launching its first national collection.

Little’n, founded by former corporate leaders Fiona Milroy and Max Bengtsson, creates unisex baby essentials. 

Inspired by a trip to Copenhagen, the pair swapped boardrooms for babywear in 2024, channelling their experience in finance and marketing into building a brand rooted in quality, function and comfort.

After a year of design development, Little’n’s debut range features a zip-up babygrow designed for easy changing; a pull-up nightie; and an organic cotton essential. 

Each piece is made from certified organic materials and tested by real parents.

Fiona, a mum of three from the North East, said: “I wanted to create babywear that works for parents. 

“The night feeds, the changes on the floor, the poppers that make you swear under your breath – I’ve lived all of it.”

Max, who is originally from Sweden and now based in Lisbon, added: “We wanted everything to look great and work beautifully. 

“Our focus is on making life easier, while being kind to the planet and to the people who make our clothes.”

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