Karol Marketing wins Borderlands brief

A North East marketing agency has secured a new contract to support a regional growth initiative.

Newcastle-based Karol Marketing has been appointed as the PR and communications partner for the Borderlands Partnership, which delivers the Borderlands Inclusive Growth Deal across five local authority areas spanning England and Scotland. 

The appointment follows a competitive tender process and marks a further milestone in the agency’s expansion, strengthening its footprint in regional public sector communications.

Karol Marketing, which also owns Fusion PR Creative, works with a range of organisations across the North, including Hadrian’s Wall Country Partnership, Sunderland City Council, Northumbria University and the NHS. 

Its team will support the partnership’s efforts to promote economic development, investment and collaboration across the region.

Stefan Lepkowski, managing director of Karol Marketing, said: “I am thrilled that Borderlands has chosen to work with us on the delivery of communications for this ambitious cross-border collaboration.

“It is a testament to our team’s experience and expertise that we’ve secured this exciting brief, and we can’t wait to get started on raising the profile of the many projects and programmes which support the strategic investment themes of the Borderlands Inclusive Growth Deal: enabling infrastructure, improving places, supporting business, innovation and skills, and encouraging green growth.

“We are passionate about the place we call home, so it’s incredibly rewarding to be involved in profiling activity which is key to delivering sustainable and inclusive economic benefits right across the region, the North of England and the South of Scotland too.”

Rick O’Farrell, director of the Borderlands Partnership, added: “We’re happy to have Karol Marketing onboard during a very exciting time for the partnership. 

“I look forward to our two teams working together and with our partners to amplify the fantastic work we are doing across our border.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →