True Potential appoints new wealth management CEO

True Potential Group has strengthened its leadership team with the appointment of Stuart Dodson as chief executive of True Potential Wealth Management. 

Based in Newcastle, Stuart will lead the firm’s next phase of growth as it continues to expand its position as one of the UK’s leading wealth management businesses.

With more than 25 years’ experience in regulated financial services, Stuart joins from Openwork, where he served as group managing director, overseeing distribution across wealth, mortgage and protection channels and managing over 4700 financial advisers. 

His earlier career includes senior roles at Newcastle Financial Advisers, Legal & General and the Financial Services Authority.

As chief executive, Stuart, who will take up his new role on January 5, will shape and deliver True Potential Wealth Management’s strategy, focusing on sustainable growth, strong client outcomes and the company’s digital-first approach. 

He said: “I’m thrilled to be joining True Potential Wealth Management at such an exciting time. 

“The business has seen tremendous growth over recent years and, under Gerry’s leadership, has made clear the market opportunity and the level of ambition.

“I look forward to joining the very talented and well-established True Potential Wealth Management team as we focus on delivering exceptional client outcomes, evolving the digital experience and scaling the business responsibly.”

Gerry Mallon, chief executive of True Potential, added: “Stuart’s appointment marks a new chapter for True Potential Wealth Management. 

“With an enormous advice gap in the UK, Stuart will play a key role in ensuring we continue to evolve our market-leading wealth proposition and award-winning technology so that we can help even more people to achieve their financial goals.

“With a proven record in driving sustained growth, leading transformation and keeping clients at the centre of every decision, Stuart is the ideal leader for True Potential Wealth Management and an excellent addition to the True Potential Group Executive Committee.”

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