Pace expands south with new London lead

Yorkshire-based creative communications agency Pace has strengthened its national presence with the appointment of Sarah Over to lead its new London operation.

Sarah, who brings more than twenty years’ experience delivering campaigns across luxury, hospitality, entertainment, tech and FMCG, will support the agency’s growing UK and international client base. 

She joins Pace after running her own communications and content agency and previously leading strategy and media relations at an international video comms firm.

Sarah said: “Pace has built something special - a team with genuine creative spark and a collaborative, client-first ethos. 

“It’s great to be joining at such an exciting time, helping to build on that success and connect even more brands with Pace’s creativity and strategic insight.”

The expansion marks the next step in Pace’s growth as it celebrates its tenth anniversary. 

The agency, which works with high-profile brands including Trex, Reckitt, Ideal Heating, Victory Leisure Homes and Bio-D, has also added two further hires, with Laura Branton joining as client director and Hayley Leeming as senior social and content manager.

Anita Pace, founder and managing director, added: “Celebrating our tenth birthday felt like a real milestone for Pace. 

“Expanding south with Sarah’s appointment marks the next exciting chapter in our growth story, enabling us to work with an increasing roster of clients across the UK and beyond. 

“It’s fantastic to welcome our new team members who bring fresh expertise and energy to help deliver even greater creativity, insight and impact for the brands we work with.”

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