YPO appoints new executive director

Wakefield-based public sector buying organisation YPO has appointed Richard Taylor as executive director for commercial, joining the board to help deliver the organisation’s new strategy.

Richard brings marketing and e-commerce experience from major blue-chip brands, including Microsoft and American Golf. 

He originally joined YPO on an interim basis and will move into the permanent role in 2026, succeeding Jo Marshall following her career break.

As executive director for commercial, Richard will oversee sales, marketing, catalogue production and customer engagement. 

He has already delivered significant changes to help YPO navigate challenging public sector market conditions.

Richard said: “I’m delighted that my role is now permanent and I look forward to helping YPO deliver its new strategy. 

“With a robust background in sales and digital marketing, my career has been marked by spearheading transformative solutions for renowned retail clients.

“Before joining YPO, I worked for Microsoft and my role as a business applications sales specialist involved collaborating with industry giants like Marks & Spencer, contributing to their visionary business transformation initiatives. 

“This experience puts me in good stead, moving forward.”

Richard’s appointment comes as YPO marks a new phase in its 50-year history, continuing to work with its 13-member local authorities and reinvesting millions into frontline public services.

Simon Hill, YPO managing director, added: “Looking ahead, our goal is to significantly build on the positive impacts we create at YPO. 

“Richard will play a vital role in helping us to deliver this challenge, bringing a wealth of experience in marketing and e-commerce. 

“With the confirmation of his appointment, he will now be able to continue the progress already made, working across all teams to bring YPO’s fantastic story to an even wider audience.

“Richard will be working closely with our current ED between now and the end of March to ensure that Jo’s strong legacy with YPO is also embedded into our future plans.”

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