Enjoy Digital makes a splash with new deal

A Yorkshire-based digital agency is set to support the growth of a global hydrotherapy pioneer.

Enjoy Digital has signed a long-term agreement with Jacuzzi Group to drive UK market expansion and support digital transformation across its core brands, including Jacuzzi and Sundance Spas. 

Bosses at the Leeds agency say they will define a strategic marketing approach aimed at strengthening brand identity, improving digital performance and reinforcing the company’s position in the premium wellness sector.

They add the partnership will focus on raising awareness of hydrotherapy’s health benefits while guiding the brand’s digital infrastructure, including future AI-driven customer experiences. 

Enjoy Digital, whose clients include Fortune Brands, Brompton, Northern Rail and Co-op, will also help enhance UK website performance as Jacuzzi Group continues to evolve its online presence.

Si Muddell, growth director at Enjoy Digital, said: “We are delighted to have partnered with Jacuzzi Group as they seek to grow in the UK. 

“High-value, aspirational brands like Jacuzzi and Sundance Spas demand a strategic, integrated approach and mapping the customer journey, aligning digital and performance activity, and enabling long-term growth is at the core of what we do.”

Andy Bewicke, managing director UK at Jacuzzi Group, added: “We’ve undergone significant operational change over the past year, all designed to put Jacuzzi Group in the best possible position for future growth. 

“Partnering with Enjoy Digital allows us to move to the next phase of our plan, where we intend to invest significantly in consumer awareness for our brands, products, and the health benefits these products can bring to people’s everyday lives.

“We also want to drive greater demand generation to help expand our industry-leading retail networks and make sure customers can find Jacuzzi Group products where and when they need.”

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