Healthtech firm feeling fit after £1.5 million support

A healthtech firm says it is fit for growth after securing £1.5 million investment.

FITR has been backed by Maven Capital Partners.

Bosses at the London-based online training software company say the support will create jobs, boost technology development and strengthen sales and marketing operations.

They add it will also bolster the firm’s presence in a global digital health coaching industry tipped to reach $13.8 billion by 2026.

Used by coaches and fitness professionals to build, manage and scale businesses, the training platform helps deliver tailored exercise plans and monitor client progress.

Leon Cassidy, FITR founder and chief executive, said: “We’re thrilled to have Maven on board as we enter our next phase of growth.

“This investment will allow us to accelerate product development, expand our team and amplify our marketing efforts as we continue to scale and deliver a premium platform and app for the industry.”

Rebecca Minchella, Maven investment manager, added: “We are delighted to have secured this off-market opportunity to back a profitable and fast-growing healthtech business.

“The platform is addressing a clear market need, and is well invested with a strong tech stack and feature-rich offering.

“FITR has proven its core business model, and we are confident that with our capital and support we can help the senior leadership team deliver on their ambitious growth objectives.”

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