Partner Article

Bullring Unveils 'Artist Vault' – Your New Festive Hotspot For Exclusive Music Merch & Christmas Gifts

Bullring is turning into a paradise for music lovers this Christmas with the launch of Artist Vault – a spectacular, limited-time pop-up featuring exclusive signed merchandise and collectibles from global music icons.

 

Opened on 25 November and running until 21 December, Artist Vault offers the chance to own a piece of music history. The pop-up will feature a curated selection of artist-approved products from the likes of Kylie Minogue, George Michael, Bring Me The Horizon, Brockhampton, Tash Sultana, Don Broco, Jake Bugg, Declan McKenna, McFly, Royal Blood, The Clash, and many more.

 

The new store is home to exclusive signed merchandise; limited-edition apparel and prints; and surprise drops – all powered by ‘FanBox’, a platform by Teliporter, the fan-experience company on a mission to connect brands and artists with their fans.

 

A representative from the Teliporter said:

“At Teliporter, our mission is to bring fans closer to the artists and brands they love. Artist Vault showcases how our FanBox platform can merge digital fandom with in-person retail, creating meaningful experiences and new commercial opportunities. We’re proud to be partnering with Bullring to deliver this first-of-its-kind pop-up and offer Birmingham fans unprecedented access to exclusive artist merchandise.”

 

This is the second partnership between Bullring and Teliporter, following the success of the Oasis ’25 Live pop-up, which opened in line with the Gallagher brothers’ world tour this summer. Danielle Bozward, Bullring’s Marketing Manager, added:

“We’re excited to partner with Teliporter to launch Artist Vault and bring global music culture into the heart of Bullring in a way Birmingham hasn’t seen before. Teliporter’s innovative approach to fan engagement has helped us create an elevated, collectible-led experience filled with discovery, exclusivity, and festive energy. Fans will be able to access signed merchandise, uncover new artists, and enjoy a creative concept that feels truly fresh for the city.”

 

Birmingham stands as one of the UK’s most culturally rich and creatively influential cities — home to passionate fan communities spanning music, fashion, and street culture. The city is known for turning cultural moments into moments of city-wide excitement, making it the ideal location for a multi-fandom concept like Artist Vault.

 

With millions of annual visitors and a proven track record of hosting major cultural activations, Bullring offers the perfect environment for this first-of-its-kind pop-up.

 

Whether you're a devoted fan or searching for that truly unique Christmas present, this is a creative concept that feels truly fresh for the city,” Danielle Bozward continues.

 

Artist Vault is a jewel in Bullring’s Christmas crown, alongside recent openings including Space NK, Sostrene Grene, ProCook, and the Yankee Candle Christmas pop-up. Head to bullring.co.uk to plan your Christmas shopping trip! 

This was posted in Bdaily's Members' News section by Claire Bryson .