Silver Cross looks to Extreme for TikTok growth

An iconic nursery brand is refreshing its digital presence.

Heritage nursery specialist Silver Cross has appointed Yorkshire-based digital marketing agency Extreme to lead its TikTok strategy, as it looks to strengthen engagement with modern parents. 

The partnership will see Extreme support the brand with creative planning, content creation and SEO, helping to grow an active parent community on the platform.

Founded in Yorkshire almost 150 years ago by William Wilson in 1877, who invented the first modern baby carriage, Silver Cross is one of Britain’s most recognisable nursery brands, known for combining heritage with contemporary design across its travel systems, strollers and car seats. 

The new TikTok focus forms part of a wider marketing push to increase brand awareness, support product launches and drive sales through social-first storytelling.

Esme Westmoreland, head of marketing at Silver Cross, said: “Extreme’s TikTok expertise and fresh approach to content creation are already bringing new creativity to the Silver Cross social strategy, boosting brand awareness, engaging parents, and turning views into actions and purchase intent.”

Extreme will work closely with the Silver Cross team to deliver end-to-end social content tailored to the platform’s fast-moving audience. 

The agency’s social division already manages regional, national and international accounts, including Numatic International and Yorkshire Cancer Research.

Donna Herron, head of social at Extreme, added: “The social landscape is constantly shifting and as such, we're seeing a rise in enquiries from brands seeking new and diverse ways to reach, and importantly, engage their target audiences, particularly on TikTok. 

“Silver Cross is a household name and a legendary brand, so we’re delighted to be working with their team on some dynamic and exciting content we are confident will resonate with the modern family.”

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