Haute Dolci hires global marketing director

Preston-based dessert restaurant brand Haute Dolci has appointed Georgina Roberts as global marketing director to support its next phase of UK and international growth.

Georgina will lead the brand’s full marketing function, taking responsibility for long-term brand positioning, global campaigns and digital innovation. 

Her role will focus on ensuring consistency and commercial impact across all customer touchpoints as the business continues to expand.

She joins Haute Dolci with more than ten years’ experience in marketing and digital leadership, with a background spanning hospitality brand launches, large-scale content operations and international campaign delivery. 

Her experience includes driving brand visibility, engagement and performance across multiple markets.

Georgina said: “Haute Dolci is a brand with extraordinary potential, and this moment marks one of the most exciting chapters in its journey. 

“With the introduction of the ground-breaking Dolci Mono concept, we have a powerful opportunity to redefine the dessert space, elevate our experiential storytelling and captivate an even broader global audience. 

“This launch isn’t just a new product proposition, it’s a signal of our ambition, innovation and momentum. 

“I’m joining the company at such a pivotal time, and I can’t wait to lead the brand into this next era, shaping a marketing strategy that amplifies our uniqueness and positions Haute Dolci at the forefront of premium dessert culture.”

Haute Dolci operates dessert restaurants across the UK and is continuing to grow its presence both domestically and overseas as part of its wider expansion strategy.

Nizam Mohamed, managing director of Haute Dolci, added: “We are absolutely delighted to welcome Georgina to the Haute Dolci team. 

“Her strategic vision, creative leadership and proven ability to drive brand growth come at a crucial moment for our business. 

“As we expand our footprint and prepare to launch transformative initiatives like Dolci Mono, her expertise will be instrumental in shaping the next phase of our journey. 

“Georgina brings the energy, skill and ambition that aligns perfectly with our vision for the future, and I’m confident she will make a profound impact on the brand, our teams and the strategic direction of the business.”

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