Digital campaign shines light on women’s health

A North East digital health campaign has been launched to tackle persistent inequalities by improving access to trusted information on women’s wellbeing.

She Thrives North East has gone live across TikTok, Instagram and Facebook, providing evidence-based content designed to normalise conversations around women’s health and counter widespread online misinformation. 

The initiative covers topics including routine health checks, menstrual and menopausal health, breastfeeding, mental health and wider wellbeing.

Founded by healthcare communications professional Barbora Gray, the campaign has already secured backing from a range of regional health organisations, including the Northern Health Science Alliance, NHS integrated care and foundation trusts, as well as private healthcare providers. 

Professional content and marketing support has also been provided in kind by communications consultancy Karol Marketing.

Barbora says the long-term ambition is to make women’s health a routine part of everyday conversation while developing a central hub for trusted regional resources. 

Content is shaped around six core pillars: physical health, mental health, financial health, nutrition, movement and lifestyle, reflecting a holistic approach to wellbeing.

A steering committee of senior regional health leaders provides clinical insight and strategic direction to ensure accuracy and relevance.

Barbora said: “She Thrives North East is a passion project shaped by both my professional experience and my personal journey, along with a measure of frustration when looking at the worrying statistics surrounding women’s health in our region.

“Our aim is to build a community in which women feel informed, supported and empowered to take charge of their health, while ensuring that women’s health remains firmly on the regional agenda. 

“Ultimately, we hope to help remove the stigma and discomfort that still arise when words such as ‘menopause’, ‘vagina’ or ‘breasts’ are mentioned, and create space for open, confident conversations.”

The launch comes amid stark health inequalities highlighted by the Woman of the North report, which shows poorer outcomes for women in the North East across mental health, chronic conditions and access to preventive care. 

With many women relying on social media for health education, the campaign aims to ensure those platforms provide reliable, accessible information.

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