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Everplay says strong demand across the second half of 2025 has boosted its performance - picture for illustrative purposes only Picture: Shutterstock

Games developer eyes new level after sales boost

A video game developer is poised to move to another level after a strong Black Friday and festive period.

Everplay says its “traded well” across the second half of 2025 as titles including dating simulator Date Everything! and LEGO Bluey caught players’ eyes.

Bosses say the demand delivered a “significant uplift” in new release revenues and double-digit first-party IP revenue growth, adding the performance leaves the Wakefield-based operator set to chalk up a double-digit annual EBITDA increase.

In a trading update for the year to December 31, the company also revealed its progress could be further fuelled by acquisitions, with its “strong cash balance” providing scope to build on recent deals that included taking a 20 per cent minority stake in Super Media Group.

It also bought the long-term publishing rights to a suite of ten previously launched titles that includes Heavenly Bodies and Spiritfall.

Mikkel Weidder, group chief executive, said: “I am very excited about the outlook for the group in the 2026 financial year, which will be supported by an exceptional new release schedule, new partnerships and our dependable back catalogue.”

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