WAA Chosen transitions to employee ownership

A West Midlands marketing agency has secured its long-term independence by transitioning to employee ownership as it prepares to mark a milestone anniversary.

Sutton Coldfield-based WAA Chosen, which employs more than 50 people across specialist hubs in food and drink, automotive and building and construction, has become an employee ownership trust (EOT), with founder Andy Wilson transferring 100 per cent of the business to its employees. 

The move coincides with the agency approaching its 40th anniversary and is intended to protect its independent status while supporting future growth.

As part of the transition, the agency, which counts the likes of Diageo, Volkswagen Group and Tarmac among its client list, has strengthened its senior leadership team, including the recent appointment of Craig Matthews as managing director, to oversee strategy and development as the firm enters its fourth decade.

Andy said: “WAA Chosen has always been fiercely independent in its creativity, values and ethos and the decision to move to an EOT will help to protect that legacy and carry the name forward into the future.

“Our success over the years has been built on putting our clients at the front and centre of the business and having an incredibly talented team to help support them in achieving their marketing objectives.

“It’s resulted in long and sustainable client relationships, which have helped drive the business forward and as we move to an EOT, we look to continue to flourish through working in this way.

“Just as importantly, becoming an EOT will empower our hugely talented staff team to take an active role in the business and their own future. 

“It’s right they should have the opportunity to continue to build on their success and be rewarded for their hard work and commitment to the company.”

Craig added: “In 2026 we will achieve a landmark 40th anniversary for WAA Chosen, and there is no better way to celebrate that legacy than by putting the future of the agency into the hands of its people.

“By transitioning to an EOT, we are ensuring the independent spirit that has defined us for four decades remains our greatest strength.

“This independence and the creative freedom it brings will continue to deliver impressive results to the brands we work with and contribute significantly to the long-term stability of both our clients and WAA Chosen as a business.”

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