University of Sunderland appoints visiting professor

The University of Sunderland’s Business School has appointed Sharon Appleby as visiting professor, strengthening its links with business leadership across the city.

Sharon is chief executive of Sunderland’s Business Improvement Districts (BIDs) and brings more than 20 years’ experience working with businesses, public sector partners and stakeholders across Sunderland. 

She joined Sunderland BIDs in 2017 and was appointed chief executive in 2021.

Alongside leading Sunderland BIDs, Sharon plays a national role as a member of the British BIDs Advisory Board. 

She is also co-chair of the Sunderland Empire Theatre Trust and co-chair of the North East Combined Authority High Streets Commission.

In her visiting professor role, Sharon will support the Business School through her practical expertise in place-making, partnership working and economic regeneration.

Sharon said: “I am absolutely delighted to have been given this opportunity to work even more closely with the University and to build on our already strong relationship.

“This new role will allow me to engage with students and graduates to showcase opportunities within the city but to also highlight to businesses how they can take advantage of the skills and knowledge the University has across so many disciplines which can be used to help them improve and grow.”

Dr Yvonne Dixon-Todd, head of the school of business, management and tourism at the University of Sunderland, added: “I am delighted that Sharon is joining the team at Sunderland Business School. 

“Her insight and connections will make a real contribution to our students and staff as we continue to develop partnerships with the business community. 

“Such partnerships result in knowledge exchange, consultancy, case studies etc which helps businesses, academics and students thrive.”

The University of Sunderland works closely with employers and civic partners to support skills development, enterprise and regional growth.

Professor Alex Hope, pro vice-chancellor of the faculty of business and technology and professor of sustainable and responsible business at the University, added: “We're delighted to welcome Sharon as visiting professor. 

“Her experience and connections across the city will bring real value to our students and staff. 

“This partnership will strengthen both our Faculty and the community we serve, and I look forward to working together.”

Dr Derek Watson, associate professor in cultural management at the University, added: “Sharon has over 25 years of experience working with organisations in the public sector and similar fields, and continues to make strategic impact which is evident throughout the renaissance of our city.

“Sharon’s expertise will help ensure our business modules and programmes continue to meet the needs of the evolving and dynamic commercial sector. 

“As a motivational public speaker, Sharon will also inform and inspire our student community via guest lectures and innovative seminar’s all within a climate of employability readiness.”

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