Yasper strengthens offer with senior hire

Leeds-based PR agency Yasper has strengthened its offer with the appointment of Kayley Worsley as senior PR consultant.

Kayley joins the business with 20 years’ experience across journalism and public relations. 

A former business journalist, she previously held roles including Yorkshire editor at TheBusinessDesk and PR and public affairs manager at Leeds Bradford Airport, and most recently worked as a freelance PR consultant.

In her new role, Kayley will work closely with founder Julian Pearce to support Yasper’s growing client base and help shape the agency’s strategic direction. 

Kayley said: “From the outset, I could see that Yasper delivers outstanding work for clients that truly helps to shift the dial. 

“I’m looking forward to being part of a team delivering notable campaigns and projects, and to working collaboratively to strengthen the future direction of the agency.” 

Kayley’s appointment comes as Yasper targets further growth, particularly across the built environment, transport and local authority sectors.

Founded in 2023, Yasper is a Leeds-based PR agency delivering media relations, stakeholder engagement, marketing and digital communications services to help organisations achieve their strategic objectives.

Julian Pearce, founder at Yasper, added: “Welcoming Kayley to the team is a fantastic way to start 2026. 

“She brings a wealth of experience to the role and a fresh perspective on the future direction for Yasper. 

“We have ambitious plans for the year ahead, with plenty of exciting work in the pipeline, and Kayley will be a key part of the agency’s shared success.” 

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